Peugeot has launched an advertising campaign for its new Audi TT-rivalling RCZ coupe.
Rather than the usual recipe of dashing male lead, pretty backdrop and lashings of driving shots, Peugeot’s one-minute ad portrays the RCZ as a stalker following its prey around a multi-storey car park. The result is really quite creepy.
The implication, of course, is that the RCZ chooses you and owns you, rather than the other way around.
What do you think? Has the RCZ caught your eye?
By Rhian Angharad Jones