We love Christmas at Auto Trader and when we’re in the festive spirit we conjure up competitions that would make a reformed Scrooge look stingy.
Today we launched our brand new competition, Auto’s Christmas Crackers, an interactive treasure hunt to win a host of mystery prizes. We’ll be sharing two cryptic clues on our Facebook page and Twitter feed as well as our brand new Google + page every day, to guide our online community to the Christmas crackers hidden throughout the Auto Trader website. Every cracker the players find will increase their chances of winning anything from cash rewards to a brand new Amazon Kindle.
The competition encourages fans to work together to solve the clues, encouraging community interaction, problem sharing and solving. The campaign enables participants to engage with Auto Trader’s search functionality and broadens Auto Trader’s appeal to new audiences through publishing exciting content, relevant even to those not yet looking to buy a new car.
Ian MacDonald, Head of Consumer Marketing at Auto Trader said: “Social networks such as Facebook and Twitter offer a wealth of benefits to marketers, one of which is their real-time nature. We have seen great success from leveraging this to delight UK consumers with engaging, interactive, real-time treasure hunts which also encourage users to sample how easy our site is to use, when searching for a new or used car.”
Auto’s Christmas Crackers follows on from last year’s social media campaign, ‘Golden Keys’, which saw over 1.6 million searches carried out on the site to hunt down the winning keys. The competition is running every day from the 13th December until the 22nd December.